It used to be the only bet that was higher than three coins was video poker, with five coins. You’re talking about a pretty significant sum of money, and we’re not allowing our patrons to enjoy the time.”Īnother factor is higher max bets. If it’s $3 per pull, you’re going through $60 per minute times 60 minutes. If it’s three seconds, that’s 20 pulls per minute.

“Now it’s one play every three seconds and in some places every two seconds. “When you had to pull the handle and wait for the coins, it was about one play every 10 or 12 seconds,” said Meczka. Gambling games are an exercise in losing math, so when the pace of math is applied at faster and faster rates, players are going to lose quicker if hold percentages remain constant. LOSING FOUR TIMES FASTERĪny discussion of the rising cost of slot play has to start with speed of play. Led by Dennis Conrad, president and chief strategist, Raving Consulting Company, the panel also featured Mike Meczka, president, Meczka Marketing Research and Consulting and Anthony Curtis, publisher, Huntington Press, which puts out the Las Vegas Advisoreach month. One of the key takeaways from that discussion was that the impact technology has had on the way slot games play has been profound and there’s probably no turning back.

The findings were released after the Casino Marketing & Technology Conference, where a panel called, “Where Has All the Value Gone How Do We Bring It Back?” addressed the issue of rising slot hold and its accompanying impact on players. During the same period, handle decreased 18 percent slot revenue fell 13 percent. The study, which analyzed payout percentage trends in 15 states, found that slot-hold percentage increased by 6.2 percent from 2007 to present. The price of gaming has been a growing topic of interest for the casino industry for some time, the most recent example being an Applied Analysis slot hold study funded by the Association of Gaming Equipment Manufacturers (AGEM). Do operators need to think differently about value to the customer? Technology has sped up casino game play and there could be no turning back.

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